Free Marketing & Strategy Templates
Download ready-made, editable templates (Excel, Google Sheets & PDF) to plan and run marketing like a pro, SWOT, Marketing Mix, Calendar, Budget, Competitor Analysis, Buyer Personas and more. Each template includes a preview, file details and a one-click download button.
SWOT Analysis
Structured Excel template to capture Strengths, Weaknesses, Opportunities and Threats with space for notes, scores and action items.
- Excel (.xlsx) + Google Sheets
- Ready-to-print report layout
- Color-coded quadrants
- 10 example entries per quadrant
Marketing Mix (4Ps)
Editable grid for Product, Price, Place and Promotion, each section has two columns ready for your content and notes.
- Excel & Google Sheets
- Two-column layout per P
- Example entries & hints
- Print-friendly format
Marketing Calendar
Monthly & weekly planning sheet with campaign slots, channels, owners, deadlines and KPIs.
- Excel & Google Sheets
- Monthly + Weekly tabs
- Reminders & priority flags
- Pre-filled campaign ideas
Marketing Budget
Track planned vs actual spend across channels, monthwise rollups, and automatic ROI calculations.
- Excel with formulas
- Channel & campaign level
- ROI & CPA calculations
- Exportable summary PDF
Competitor Analysis
Side-by-side competitor matrix for features, pricing, channels, strengths and weaknesses with scoring.
- Comparison matrix
- Price benchmarking
- SWOT per competitor
- Actionable gap analysis
Buyer Personas
Template to build detailed personas: demographics, goals, pain points, decision triggers and buying journey mapping.
- Editable persona cards
- Journey & touchpoint mapping
- Messaging & objections
- Use for content & ads targeting
Additional Templates (Coming Soon...)
We’re working on a set of additional templates that perfectly complement this collection. These will be added soon and may also include exclusive premium options.
Content Calendar
Detailed content planner for blog, social, video, includes publishing checklist and repurposing map.
- Publish schedule
- Topic & keyword columns
- Asset & owner tracking
- Repurpose plan
Landing Page Checklist
A checklist and editable wireframe for high-converting landing pages, includes headline formulas and CTA tests.
- Wireframe PNG & PDF
- Checklist for elements
- Headline & CTA formulas
- A/B test sections
Email Sequence Templates
Prewritten email sequences for welcome, onboarding, cart abandonment, and win-back campaigns, ready to import into any ESP.
- Copy + subject lines
- Multi-step sequences
- ESP import CSV
- Open & CTR best practices